Making Marketing Work For You

MMA Gyms Should Give Truck Sign Advertising A Try

Posted by on December 16, 2016 in Uncategorized | Comments Off on MMA Gyms Should Give Truck Sign Advertising A Try

Mixed martial arts is wildly popular as evidenced by the high television ratings and outstanding pay per view buy figures. MMA is also turning into an extremely popular way to lose weight. All that boxing, kickboxing, and wrestling is sure to burn up a ton of calories. Not everyone wishing to lose weight is aware of how helpful and how much fun a MMA weight loss program can be. Targeting these would-be fitness enthusiasts with the right advertising strategy might prove wildly beneficial for a MMA gym. Even those who invest in advertising may be overlooking the value of mobile truck advertising. Yet, with the right approach, truck ads could be a boon for MMA fitness programs. Online Advertising Limitations Online advertising is incredibly important to selling memberships to a MMA gym. Browsing websites to check out local schools in the area provides good information about gyms and their programs. Someone reading up on MMA results on a news site may come across pay-per-click ads promoting a gym. Not everyone, however, spends a lot of time on the internet nor looks for information on MMA schools. Passing by such persons with truck ads might snag them in as new customers. The Traffic Jam Strategy The term “mind of the market” refers to the role marketing psychology plays in attracting customers. The right truck ads placed in front of those with the right mindset may reap rewards. A traffic jam could be the perfect venue for accessing group and private students for a MMA fitness program. Those who are stuck in traffic on the way to work generally feel a sense of boredom. People who are bored may wish to do something new with their discretionary income. After seeing a truck with illustrations of a MMA fighter with a ripped physique, the 9-to-5’er might think he/she has found the perfect after work change of pace, especially if they want to start new fitness goals. The Desirable Imagery The illustrations on the truck ads should not focus on the fighting. Promoting health, fitness, and fun would draw in those who are not athletes, but want to do something athletic. Lean and defined male and female fighters of different age groups further help with casting the widest customer net. The end result here might be a financially healthy MMA gym with a number of new members. For more information, contact local professionals like TSN...

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Ready, Set, Go! 4 Steps To A Great Business Launch Party

Posted by on September 27, 2016 in Uncategorized | Comments Off on Ready, Set, Go! 4 Steps To A Great Business Launch Party

If you are planning a business launch party, you want to make sure it’s a hit with your guests. Read on for four simple tips that will help you have a successful launch party. Find a Fun Location. It’s cheapest to throw your launch party at your business, but that may not give you the kind of space or facilities you need. Non-profit venues and schools offer low rental prices, too, but they can be pretty generic. If you want to leave a lasting impression on your guests, look for something a little more off-the-beaten-path — such as a local brewpub or tasting room, the roof of a restaurant, a rustic outdoor space, or a waterside venue. Get the Word Out. Generally, your party should have three avenues by which guests learn about the event: social media, printed invitations, and word of mouth. Make sure you are using all available social media platforms to advertise your launch for at least a month before the big event. Printed invitations should go out around 4 weeks before it, as well. Print some simple, eye-catching and themed invitations for VIPs, special guests, potential investors, and networking contacts. It may be best to work with a qualified marketing company to create your own custom invitations in order to set the right tone up front. Feed People. Free food is a great way to get people to show up at your event, so make sure you have enough to last the whole party. Lack of food is one big reason why guests leave early. What you serve will depend on the style and theme of the party — fun, casual, formal, exotic, comforting, etc. In addition, an open bar is another way to encourage attendance. If you advertise an open bar only for the first hour or two of your launch party, you’re more likely to get on-time guests too. Add Unique Touches. Think about ways to tie your brand, product, or services into your launch party’s activities. This can be as simple as offering a signature drink or two that incorporates your theme or offering a relaxing activity like massages. Or, it may require a little more creativity — such as launching a financial planning company with fun and creative plays on the idea of “saving your pennies.” Consider your company’s logo, motto, goals, and clientele, then add some memorable tie-ins over the course of the party.  By remembering these few key ideas, you can help ensure a great launch party that starts your business off on the right foot. And then, the sky will surely be the...

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