Making Marketing Work For You

Ready, Set, Go! 4 Steps To A Great Business Launch Party

Posted by on September 27, 2016 in Uncategorized | Comments Off on Ready, Set, Go! 4 Steps To A Great Business Launch Party

If you are planning a business launch party, you want to make sure it’s a hit with your guests. Read on for four simple tips that will help you have a successful launch party. Find a Fun Location. It’s cheapest to throw your launch party at your business, but that may not give you the kind of space or facilities you need. Non-profit venues and schools offer low rental prices, too, but they can be pretty generic. If you want to leave a lasting impression on your guests, look for something a little more off-the-beaten-path — such as a local brewpub or tasting room, the roof of a restaurant, a rustic outdoor space, or a waterside venue. Get the Word Out. Generally, your party should have three avenues by which guests learn about the event: social media, printed invitations, and word of mouth. Make sure you are using all available social media platforms to advertise your launch for at least a month before the big event. Printed invitations should go out around 4 weeks before it, as well. Print some simple, eye-catching and themed invitations for VIPs, special guests, potential investors, and networking contacts. It may be best to work with a qualified marketing company to create your own custom invitations in order to set the right tone up front. Feed People. Free food is a great way to get people to show up at your event, so make sure you have enough to last the whole party. Lack of food is one big reason why guests leave early. What you serve will depend on the style and theme of the party — fun, casual, formal, exotic, comforting, etc. In addition, an open bar is another way to encourage attendance. If you advertise an open bar only for the first hour or two of your launch party, you’re more likely to get on-time guests too. Add Unique Touches. Think about ways to tie your brand, product, or services into your launch party’s activities. This can be as simple as offering a signature drink or two that incorporates your theme or offering a relaxing activity like massages. Or, it may require a little more creativity — such as launching a financial planning company with fun and creative plays on the idea of “saving your pennies.” Consider your company’s logo, motto, goals, and clientele, then add some memorable tie-ins over the course of the party.  By remembering these few key ideas, you can help ensure a great launch party that starts your business off on the right foot. And then, the sky will surely be the...

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Turn Your Bar Into The City Excitement Through Text Trivia Campaign

Posted by on July 27, 2016 in Uncategorized | Comments Off on Turn Your Bar Into The City Excitement Through Text Trivia Campaign

Setting up a new bar means that you need to figure out how to compete with the businesses around you. If you are a new establishment and working to build up frequent customers, the best way to do this is through a marketing campaign. Using social media, you can get your name out to those in your local area. Along with your social media marketing campaign, you should also look to try a text campaign. Here are some text marketing campaigns that can bring in the crowd.  A new buy one-get one free each week Being able to get a good deal is what will drive in many customers who are looking to use your service anyway. You can set up a campaign that offers a certain buy one-get one free on light days of the week. Be sure to offer a different beer or mixed drink as the BOGO deal for your bar. This will not only drive in more customers, but they will also bring friends or dates to share the deal with. This will give you the option to impress.  Trivia for drink If you are into contests or you want to attract a crowd who wants an interactive bar experience, run a text campaign for trivia nights. Give each trivia night a theme, such as medieval information, historical Christmas facts, and other specific themes. Those who are interested in participating in trivia can come in to win free drinks, free food, and participate in some free entertainment. Starting up specific trivia nights each day of the week will see regular, knowledgeable customers come in to try their chops at prizes.  Theme night Ever feel like turning out the lights and only having glow sticks light up the way? Want everyone to come into your bar wearing red shirts? Want to start an identical day where two people have to dress alike to get a deal on wings? If you want to have theme nights, a text campaign is the way to go. People will enjoy the novelty of being able to be silly and let their hair down at a bar after work. Send out text messages through a marketing campaign early in the day to give people time to prepare for the theme of the night. This will bring in those who are looking to jump into something new and participate in an activity out of the ordinary with a great drink as a...

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