American culture has quickly evolved to be centered around social media, and Twitter has been one of the largest beneficiaries of this boom. While the company didn't even exist a decade ago, it now is a driving force for both information and social change. If you're looking to increase your public profile, your Twitter page is a great place to do so.
Below, you'll find a guide to some practical solutions for increasing your engagement on Twitter. By following these suggestions, you'll likely find yourself not only having more positive interactions with your follower base, but also expanding that base to reach new corners of the world that you may have never seen before.
Accurate Profile Data
Your Twitter profile offers you the opportunity to let your followers know a great deal about you. A picture, your location, and a quick summation of the goals of your account can go a long way in signaling to other users that you may offer content that is interesting or relevant to them.
While it may be tempting to load up your bio with jokes or cheeky references, this typically only works well for already established personalities. For those still seeking to build their follower base, a straightforward approach will lend to your credibility and make you much easier to relate to.
Developments in integrating social media into broader media contexts have heightened the important of accurately timing discussions. Many people now spend time browsing Twitter while watching sporting events, news broadcasts, and other important media events. This provides you with an opportunity to be involved in those conversations.
Rather than sharing your takes with the world at random times of the day, try to save them until an issue is cropping up with the general public. You should also make liberal use of hashtags to guarantee that anyone who is searching the conversation at that high traffic time is likely to stumble across your material.
Social media is about building connections with other users, and few things are more frustrating for high-volume users than accounts that aren't responsive. While it can be tempting to merely use your account to share links and promotional materials, having direct interactions with your follower base is a great way to show that you're in touch with the medium. This will make others more likely to follow you and can even offer the opportunity to expand into areas you may not have predicted.
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