Today's consumers are bombarded with so many marketing messages that they often tune out these messages. If you want to reach your target audience and inform them of a special event or sale your business is hosting, you will need to get creative.
Mobile billboard advertising allows you to bring your message to the consumer, a tactic that can get results. Here are three tips you can use to help you make the most of your next mobile billboard campaign.
1. Make sure that you are targeting the right group of people.
Before investing in a mobile billboard campaign, it's essential that you have taken the time to identify your target consumer. When you know the target market you are trying to draw into your business, you will be able to create a campaign that is designed to speak directly to these individuals.
Identifying demographic preferences like age, location, and income level, as well as psychographic preferences like personality and lifestyle, will help you determine where your mobile billboard should travel in order to have the most impact.
2. Appeal to potential customers' senses when designing your campaign.
While most business owners understand the importance of creating graphic designs that have a visual impact, few take the time to think how appealing to the other senses could help draw the attention of potential customers.
When creating your mobile billboard campaign, don't be afraid to use sensory marketing to your advantage. Many of the trucks used for mobile advertising campaigns are equipped with sound systems. Blasting music or a message that will appeal to your target audience will help draw more attention to your billboard, making your mobile campaign more effective.
3. Allow enough time for your campaign to be effective.
When bringing your marketing message to the consumer through mobile billboards, it's important that you allow enough time for the campaign to be effective.
Research shows that it takes up to 20 impressions (the term used to describe any contact your company has with a consumer) before a potential customer will remember your brand. Plan to run your mobile billboard campaign long enough to allow for your target consumers to receive enough impressions to build brand identity.
Using creative marketing strategies can be a great way to set your company apart from your competitors. Guerilla marketing tactics, like mobile billboard advertising, can be affordable and effective if you take the time to carefully plan the route, design, and length of your advertising campaign.