Setting up a new bar means that you need to figure out how to compete with the businesses around you. If you are a new establishment and working to build up frequent customers, the best way to do this is through a marketing campaign. Using social media, you can get your name out to those in your local area. Along with your social media marketing campaign, you should also look to try a text campaign. Here are some text marketing campaigns that can bring in the crowd.
A new buy one-get one free each week
Being able to get a good deal is what will drive in many customers who are looking to use your service anyway. You can set up a campaign that offers a certain buy one-get one free on light days of the week. Be sure to offer a different beer or mixed drink as the BOGO deal for your bar. This will not only drive in more customers, but they will also bring friends or dates to share the deal with. This will give you the option to impress.
Trivia for drink
If you are into contests or you want to attract a crowd who wants an interactive bar experience, run a text campaign for trivia nights. Give each trivia night a theme, such as medieval information, historical Christmas facts, and other specific themes. Those who are interested in participating in trivia can come in to win free drinks, free food, and participate in some free entertainment. Starting up specific trivia nights each day of the week will see regular, knowledgeable customers come in to try their chops at prizes.
Ever feel like turning out the lights and only having glow sticks light up the way? Want everyone to come into your bar wearing red shirts? Want to start an identical day where two people have to dress alike to get a deal on wings? If you want to have theme nights, a text campaign is the way to go. People will enjoy the novelty of being able to be silly and let their hair down at a bar after work. Send out text messages through a marketing campaign early in the day to give people time to prepare for the theme of the night. This will bring in those who are looking to jump into something new and participate in an activity out of the ordinary with a great drink as a reward.