Mixed martial arts is wildly popular as evidenced by the high television ratings and outstanding pay per view buy figures. MMA is also turning into an extremely popular way to lose weight. All that boxing, kickboxing, and wrestling is sure to burn up a ton of calories. Not everyone wishing to lose weight is aware of how helpful and how much fun a MMA weight loss program can be. Targeting these would-be fitness enthusiasts with the right advertising strategy might prove wildly beneficial for a MMA gym. Even those who invest in advertising may be overlooking the value of mobile truck advertising. Yet, with the right approach, truck ads could be a boon for MMA fitness programs.
Online Advertising Limitations
Online advertising is incredibly important to selling memberships to a MMA gym. Browsing websites to check out local schools in the area provides good information about gyms and their programs. Someone reading up on MMA results on a news site may come across pay-per-click ads promoting a gym. Not everyone, however, spends a lot of time on the internet nor looks for information on MMA schools. Passing by such persons with truck ads might snag them in as new customers.
The Traffic Jam Strategy
The term "mind of the market" refers to the role marketing psychology plays in attracting customers. The right truck ads placed in front of those with the right mindset may reap rewards. A traffic jam could be the perfect venue for accessing group and private students for a MMA fitness program. Those who are stuck in traffic on the way to work generally feel a sense of boredom. People who are bored may wish to do something new with their discretionary income. After seeing a truck with illustrations of a MMA fighter with a ripped physique, the 9-to-5'er might think he/she has found the perfect after work change of pace, especially if they want to start new fitness goals.
The Desirable Imagery
The illustrations on the truck ads should not focus on the fighting. Promoting health, fitness, and fun would draw in those who are not athletes, but want to do something athletic. Lean and defined male and female fighters of different age groups further help with casting the widest customer net. The end result here might be a financially healthy MMA gym with a number of new members.
For more information, contact local professionals like TSN Advertising.