Political robo calling can be a very effective tool in how you conduct your campaign. Robo-calling reaches thousands of people via telephone that you might not otherwise reach when you are campaigning for office. However, there are wrong ways to robo-call, and there are right ways to robo-call.
The right ways to robo-call leave voters and constituents informed and ready to voice their choice on election day. The wrong ways to robo-call leave them annoyed, frustrated, and cause them to avoid voting for you at all. If you want to win points with constituents and influence voters in a positive way, here are all the right ways to robo-call.
Set Your Auto-Dialing Messenger Machine to a Limited Number of Calls
Set a goal like reaching five hundred people in a day. For a robo-dialing and calling machine, five hundred is pretty fair. If you live where you have less than a couple thousand people, set the machine to shut off as soon as you have made your way through every number in town.
Limit the Calling Hours
If you hire a service that will do the robo-calls for you, or you can set up online the times you want the robo-calls to go out, limit the calling hours. There are few things more irritating to voters than receiving a robo-call right in the middle of dinner! Avoid the 5-7pm hours, and restrain from allowing robo-calls after 9pm. Many people are either trying to relax then after putting children to bed, or they have gone to bed themselves. Eight in the morning until about four-thirty in the afternoon is a good time frame for calls, as well as extended calling hours on the weekends when voters might be more willing to take time to listen to your automated message.
Make Your Message Succinct but Memorable
Your message for the robo-calls should be brief, to-the-point, and easy to remember. You want it to stick in people's heads without any negative association. Usually, thirty to forty-five seconds is enough, if you know how to get to the point and remind them to vote for you. If you are not sure what to say in that brief time period, get one of your campaign volunteers to write up something that will work, read it over, and recite it a few times before you record the message for the auto-dialing machine.
Only Robo-Call Twice a Week
You may be tempted to really push the automated calls and campaign message, but voters who are inundated with campaign messages get really sick of hearing them. If you are using lots of other media channels to promote you, your campaign, and what you stand for, you may want to limit robo-calls to two or three each week to each phone number. Just to make things better for the voters, change your message weekly or biweekly as well to switch things up.
Inform and Let It Soak In
Voters need information. They need you to tell them why, who, and what. Take those questions into consideration for your robo-messages because you do not get a lot of time to create a message.
Voters and constituents who are not informed and/or do not feel informed about their candidates will just randomly select whomever (if they do vote!), and then your messages were for naught. Making one robo-call per household that includes information valuable to them, waiting a few days for it to sink in. Then making another set of robo-calls with more information will help you inform the people and help you stick out in their heads at the polls.
For more information about making robo-calls, reach out to companies like Political Robo Calling.