These days, everything is fast, fast, fast. Real estate marketing is no exception. From social media to online house-hunting, agents have to be at full throttle all the time to snag the next client. Why not slow things down a little and try some old-school marketing tricks that still work, even in today's fast-paced world?
1. Sign Riders
Signs are one of the easiest ways to not only sell a house but also to market yourself.
Real estate has gone global. As a consequence, you may find more clients looking to purchase properties outside of your home state. Maybe they want to purchase a vacation home — or maybe they are interested in a real estate investment. Either way, it is a good time to look into referrals.
How Do Referrals Work?
Everyone has done a referral on an informal basis and often for free. You know that someone else does commercial real estate while you do residential real estate, so you refer commercial customers to them.
If you have a new business, you need to market it appropriately so that people know it exists. An effective way to do this is to work with an audience-targeted TV advertising company. They can benefit your company in many impactful ways.
Reach a Particular Segment
Not every business will be applicable to everyone. It is thus important to know who to market to when running television ads. This won't be as much of a challenge if you work alongside an audience-targeted TV advertising company.
If you are thinking about marketing on Pinterest or have already started to market on the platform, you undoubtedly know of its power to drive traffic. However, in order to leverage the full power of Pinterest, you need to pin regularly to your boards. This can be time-consuming, especially if you have a business to run. Thankfully, you can use Pinterest automation software to make keeping your content fresh a whole lot easier.
If your sales are down this month and you are concerned about losing business because of the competition that you are facing, direct mail retargeting can help you gain a loyal following. Previous customers and ones who just happened to stop by your website will be targeted. As a result of your efforts, you can get the word out about promotions that are running, offer unique coupons codes, or inform the recipients about new products.